About us

Welcome to our specialized KEITORA store!

I was born in the remote region of Gunma Prefecture, Japan, surrounded by the serene countryside. At the time, my father, who had been working at HONDA, decided to embark on a new journey and opened a motorcycle shop when I was just three years old. Meanwhile, my grandfather upheld our family's legacy as farmers through the generations. As a result, my earliest memories are intertwined with riding kei trucks from the moment I became aware of my surroundings.

Growing up, both my parents utilized kei trucks for their business ventures. I distinctly recall the logo of my father's motorcycle shop adorned on the kei truck as we loaded goods onto the bed and traversed the rural roads on our neighborhood excursions. Those memories of driving through the countryside, with the wind in my hair, remain etched in my mind.

As I transitioned into adulthood, I ventured into the export business. On eBay, I earned recognition as a Top Rated Seller. During a trip to South Africa, a conversation with a Ugandan individual on the return flight turned into a simple yet profound request: "I want used cars sent to Uganda." Back in Japan, more inquiries from other Ugandans expressing interest in starting a used car business followed.

This marked the inception of my journey into the used car export business. I dedicated myself to learning the trade, joined Japanese used car auctions, and expanded my reach to procure vehicles from 140 auction venues. It was during this period that I rediscovered the unique charm of kei trucks—the very ones I fondly remember from my childhood. Kei trucks, though diligent and hardworking, often go unnoticed in Japan due to their unassuming nature.

Motivated by my cherished memories and a desire to share these traditional Japanese vehicles with a wider international audience, I decided to establish this shop. Kei trucks, to me, represent not only a mode of transportation but also a connection to my rural family roots. With every kei truck leaving our store, I aim to transport the essence of these heartfelt memories to customers around the world.

Thank you for joining us on this journey, and together, let's continue sending kei trucks filled with these cherished sentiments to the world.


Nagomi motor trading KEITORA
Heisei Romantic Co., Ltd.
Ayaka Wada 

Japanese address
1-9-15-204, Minamiazabu, Minato Ku, Tokyo To, 106-0047, Japan
Corporate number (Legal Affairs Bureau registration) : 4010401143343
Japanese antique dealer number (certified by Tokyo police station) : 421140093600

LinkedIn : https://www.linkedin.com/in/ayakawada/
Facebook : https://www.facebook.com/ayaka.wada.jp/